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Our Vision   About Us

We create value from information by fundamental and applied research in order to better understand and design the transformations of organizations and society.


With 7 professors, 60 academic and 10 administrative staff members we contribute to research, education and innovation in the fields of information systems and marketing at KIT.

IISM Directors

Prof. Dr. Andreas Geyer-Schulz, Prof. Dr. Ju-Young Kim, Prof. Dr. Martin Klarmann, Prof. Dr. Alexander Mädche (Spokesperson), Prof. Dr. Christof Weinhardt, Prof. Dr. Thomas Setzer




New Publication in DSS: "A Review of the Nature and Effects of Guidance Design Features"

The DSS published a research paper by Dr. Stefan Morana, Dr. Silvia Schacht, Ansgar Scherp, and Prof. Alexander Mädche. In their paper they theorized an integrated taxonomy on guidance design features by categorizing exisiting research on decision support and decision-making... more

Digital Experience Network launched

In cooperation with its partners the IISM has launched the digital experience Network to foster digital experience research by advancing innovation in technology-oriented design. It combines competencies of different disciplines in an open and start-up-feel environment and targets extending fundamental scientific knowledge about digital experience and its impact on innovative designs...more

Research Assistant "Self-Service Analytics" in cooperation with Bosch Group

This job position is funded by the project “Self-Service Analytics” in cooperation with the Bosch Group. The project is set up for three years and aims at developing new concepts in the area of Business Intelligence & Analytics (BI&A). The focus is on the development and evaluation of innovative concepts to disseminate the usage of analytical methods. One of the main aspects is to derive and validate design principles for the extension of exisiting BI&A systems with the paradigm of a self-service concept for a wide base of Bosch's employees.

Further information can be found in the job description provided above. more...

Cooperation agreement with Staatliche Hochschule für Gestaltung (HfG) signed

The Staatliche Hochschule für Gestaltung (HfG) and the Karlsruhe Institute of Technology (KIT) renewed their cooperation agreement for joint research, teaching, and innovation. The Institute of Information Systems and Marketing (IISM) is driving this renewed cooperation from the KIT side. Specifically, as part of the digital experience network various joint activities are planned. For example, in the practical seminar "Digital Experience" students from both institutions will jointly work on projects in the fields of user experience, gamification, and media narration.

"Information Systems & Engineering" at WI 2017

The research groups of Prof. Mädche and Prof. Weinhardt will be present at the Wirtschaftsinformatik (WI) 2017   in St. Gallen, Switzerland with 6 accepted publications.

New Master Courses: Data Science@IISM

The specialization "Data Science" is a unique offering at KIT primarily targeting Industrial Engineering & Management as well as Information Engineering & Management students on the master level. Four core "Data Science" modules are offered by professors of the Institute of Information Systems and Marketing (IISM). Additionally, further relevant lectures are recommended from other fields, e.g. Operations Research, Computer Science, Econometrics/Statistics in order to complement the core four modules.