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We create value from information.   About Us

We do so, by

  • developing methods to generate insights about organizations and customers from small and big data
  • generating empirical knowledge of individual and group behavior in markets
  • designing digital systems for organizations and the society
  • shaping the digital transformation of organizations and society.

With 7 professors  and associated research groups we contribute to research, education and innovation in the fields of information systems and marketing.

IISM Directors

Prof. Dr. Andreas Geyer-Schulz, Prof. Dr. Ju-Young Kim, Prof. Dr. Martin Klarmann, Prof. Dr. Alexander Mädche (Spokesperson), Prof. Dr. Christof Weinhardt, Prof. Dr. Thomas Setzer




Final presentations of this year’s Practical Seminar – Digital Service Design at SAP in Walldorf

On July 20th 2017, the students of this year’s Practical Seminar – Digital Service Design presented their final results and prototypes at SAP SE in Walldorf. During the seminar, 22 master students were educated in Digital Services Design Methods and the Design Tool SAP BUILD...more

UIG Tagung 2017: Usability- and User-Experience Conference on 22th of June

On the 22th of June, the Usability in Germany e.V. organizes a conference at the University of Mannheim. Current developments for the improvement of usability and user experience (UUX) of software and machines will be the topic of various presentations and workshops held by researchers as well as practitioners... more

DESRIST 2017 in Karlsruhe

From 30th of May to 1th of June 2017, the twelfth International Conference on Design Science Research in Information Systems and Technology (DESRIST) took place at the ZKM... more

New Publication in the International Journal of Human-Computer Studies (IJHCS)

The IJHCS published a new research paper by Benedikt Morschheuser, Prof. Alexander Mädche and our colleagues from Tampere University of Technology Koivisto. The paper provides a holistic overview of current research on the gamification of crowdsourcing systems... more

Research Group at ECIS 2017

The research group ISE will be present at the 25th European Conference on Information Systems (ECIS) in Guimarães, Portugal, with 10 accepted publications covering the topics of  the influence of workarounds on effective use, real-time business intelligence systems, breaking down the blockchain hype, IT-mediated interruptions, the design of nudges in multi-channel choices, manipulation in prediction markets, web survey gamification, as well as peer ratings and assessment quality in crowd-based innovation processes... more

Call for Papers: Journal of the Association for Information Systems (JAIS)

Special Issue on "Accumulation and Evolution of Knowledge in Design Science Research"

Submission deadline: November, 30th, 2017... more

Call for Papers: Business & Information Systems Engineering (BISE)

Special Issue on "Design Science Research and Digital Innovation"

Submission deadline: March, 1st, 2018... more

15 year anniversary celebration and inaugural lecture on May 3, 2017

Prof. Dr. Ju-Young Kim und Prof. Dr. Alexander Mädche: Creating value from information

New Publication in DSS: "A Review of the Nature and Effects of Guidance Design Features"

The DSS published a research paper by Dr. Stefan Morana, Dr. Silvia Schacht, Ansgar Scherp, and Prof. Alexander Mädche. In their paper they theorized an integrated taxonomy on guidance design features by categorizing exisiting research on decision support and decision-making... more

Digital Experience Network launched

In cooperation with its partners the IISM has launched the digital experience Network to foster digital experience research by advancing innovation in technology-oriented design. It combines competencies of different disciplines in an open and start-up-feel environment and targets extending fundamental scientific knowledge about digital experience and its impact on innovative designs...more

Research Assistant "Self-Service Analytics" in cooperation with Bosch Group

This job position is funded by the project “Self-Service Analytics” in cooperation with the Bosch Group. The project is set up for three years and aims at developing new concepts in the area of Business Intelligence & Analytics (BI&A). The focus is on the development and evaluation of innovative concepts to disseminate the usage of analytical methods. One of the main aspects is to derive and validate design principles for the extension of exisiting BI&A systems with the paradigm of a self-service concept for a wide base of Bosch's employees.

Further information can be found in the job description provided above. more...

Cooperation agreement with Staatliche Hochschule für Gestaltung (HfG) signed

The Staatliche Hochschule für Gestaltung (HfG) and the Karlsruhe Institute of Technology (KIT) renewed their cooperation agreement for joint research, teaching, and innovation. The Institute of Information Systems and Marketing (IISM) is driving this renewed cooperation from the KIT side. Specifically, as part of the digital experience network various joint activities are planned. For example, in the practical seminar "Digital Experience" students from both institutions will jointly work on projects in the fields of user experience, gamification, and media narration.

"Information Systems & Engineering" at WI 2017

The research groups of Prof. Mädche and Prof. Weinhardt will be present at the Wirtschaftsinformatik (WI) 2017   in St. Gallen, Switzerland with 6 accepted publications.

New Master Courses: Data Science@IISM

The specialization "Data Science" is a unique offering at KIT primarily targeting Industrial Engineering & Management as well as Information Engineering & Management students on the master level. Four core "Data Science" modules are offered by professors of the Institute of Information Systems and Marketing (IISM). Additionally, further relevant lectures are recommended from other fields, e.g. Operations Research, Computer Science, Econometrics/Statistics in order to complement the core four modules.