Marketing & Sales

The Marketing & Sales research group (M&S)  focuses on studying marketing's role in innovation, entrepreneurial marketing, B2B marketing, pricing, and sales management. Additionally, we seek to contribute to the development of market research methods that enable firms to better understand their customers' current and future needs. We believe in the importance of empirical research and seek to constantly test our theories and conceptual considerations by checking their consistency with real-world data. In this context, we rely on quantitative research methods, particularly organizational surveys and experiments. To make sure that our research and teaching are relevant for practitioners we cooperate frequently with local and international businesses.