| Bibliography | - Bundesministerium für Wirtschaft und Energie (2017). „Kompetenzen für eine digitale Sourveränität“(abrufbar unter https://www.bmwi.de/Redaktion/DE/Publikationen/Studien/kompetenzen-fuer-eine-digitale-souveraenitaet.html)
- Bundesministerium für Wirtschaft und Energie (2017). „Weißbuch Digitale Plattformen.“ (abrufbar unter https://www.bmwi.de/Redaktion/DE/Publikationen/Digitale-Welt/weissbuch-digitale-plattformen.pdf?__blob=publicationFile&v=8)
- Chuen, D.L.K., ed. 2015. “Handbook of digital currency: Bitcoin, innovation, financial instruments, and big data,” Academic Press.
- Easley, D., and Kleinberg, J. 2010. “Network Effects,” in Networks, Crowds, and Markets: Reasoning about a Highly Connected World, Cambridge University Press, pp. 509–542.
- Eisenmann, T., Parker, G., and Van Alstyne, M. W. 2006. “Strategies for two-sided markets,” Harvard Business Review 84(10), pp. 1–11.
- Gassmann, O., Frankenberger, K., and Csik, M. 2013. Geschäftsmodelle entwickeln: 55 innovative Konzepte mit dem St. Galler Business Model Navigator, Hanser.
- Roth, A. 2002. “The Economist as Engineer: Game Theory, Experimental Economics and Computation as Tools for Design Economics,” Econometrica 70(4): 1341-1378, 2002.
- Wattenhofer, R. 2016. “The science of the blockchain.” CreateSpace Independent Publishing Platform.
- Weinhardt, C. ,Holtmann, C., Neumann, D., Market Engineering. Wirtschaftsinformatik, 2003.
- Wolfstetter, E., 1999. “Topics in Microeconomics - Industrial Organization, Auctions, and Incentives,” Cambridge, Cambridge University Press.
- Teubner, T., and Hawlitschek, F. (in press). “The economics of P2P online sharing,” in The Sharing Economy: Possibilities, Challenges, and the way forward, Praeger Publishing.
|
| Shortdescription | Apple, Alphabet, Microsoft, Amazon und Facebook; five of the most valuable companies are digital platforms. This lecture provides an overview on how such platforms work, which market mechanisms are effective for achieving certain goals and how users behave on such platforms. The content is exemplified and discussed in several real-world examples and case studies in the field of sharing economy (e.g., airbnb), finance (e.g., social trading) and crowdsourcing (e.g., kickstarter).
|
