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Platform Economy

Platform Economy
type: Vorlesung (V)
semester: WS 18/19
time: 2018-10-16
15:45 - 17:15
05.20 1C-02
05.20 Kaiserstraße 89-93 (Allianz-Gebäude)


2018-10-30
15:45 - 17:15
05.20 1C-02
05.20 Kaiserstraße 89-93 (Allianz-Gebäude)

2018-11-13
15:45 - 17:15
05.20 1C-02
05.20 Kaiserstraße 89-93 (Allianz-Gebäude)

2018-11-27
15:45 - 17:15
05.20 1C-02
05.20 Kaiserstraße 89-93 (Allianz-Gebäude)

2018-12-11
15:45 - 17:15
05.20 1C-02
05.20 Kaiserstraße 89-93 (Allianz-Gebäude)

2019-01-08
15:45 - 17:15
05.20 1C-02
05.20 Kaiserstraße 89-93 (Allianz-Gebäude)

2019-01-22
15:45 - 17:15
05.20 1C-02
05.20 Kaiserstraße 89-93 (Allianz-Gebäude)

2019-02-05
15:45 - 17:15
05.20 1C-02
05.20 Kaiserstraße 89-93 (Allianz-Gebäude)
lecturer: Dr. Jella Pfeiffer
Tim Straub
Florian Glaser
Prof. Dr. Christof Weinhardt
sws: 2
lv-no.: <a target="lvn" href="https://campus.studium.kit.edu/events/Le5kWfXBRBmRkC61y8-hdg">2540468</a>
Prerequisites

Keine

Bibliography
  • Bundesministerium für Wirtschaft und Energie (2017). „Kompetenzen für eine digitale Sourveränität“(abrufbar unter https://www.bmwi.de/Redaktion/DE/Publikationen/Studien/kompetenzen-fuer-eine-digitale-souveraenitaet.html)
  • Bundesministerium für Wirtschaft und Energie (2017). „Weißbuch Digitale Plattformen.“ (abrufbar unter https://www.bmwi.de/Redaktion/DE/Publikationen/Digitale-Welt/weissbuch-digitale-plattformen.pdf?__blob=publicationFile&v=8)
  • Chuen, D.L.K., ed. 2015. “Handbook of digital currency: Bitcoin, innovation, financial instruments, and big data,” Academic Press.
  • Easley, D., and Kleinberg, J. 2010. “Network Effects,” in Networks, Crowds, and Markets: Reasoning about a Highly Connected World, Cambridge University Press, pp. 509–542.
  • Eisenmann, T., Parker, G., and Van Alstyne, M. W. 2006. “Strategies for two-sided markets,” Harvard Business Review 84(10), pp. 1–11.
  • Gassmann, O., Frankenberger, K., and Csik, M. 2013. Geschäftsmodelle entwickeln: 55 innovative Konzepte mit dem St. Galler Business Model Navigator, Hanser.
  • Wattenhofer, R. 2016. “The science of the blockchain.” CreateSpace Independent Publishing Platform.
  • Roth, A. 2002. “The Economist as Engineer: Game Theory, Experimental Economics and Computation as Tools for Design Economics,” Econometrica 70(4): 1341-1378, 2002.
  • Weinhardt, C. ,Holtmann, C., Neumann, D., Market Engineering. Wirtschaftsinformatik, 2003.
  • Wolfstetter, E., 1999. “Topics in Microeconomics - Industrial Organization, Auctions, and Incentives,” Cambridge, Cambridge University Press.
  • Teubner, T., and Hawlitschek, F. (in press). “The economics of P2P online sharing,” in The Sharing Economy: Possibilities, Challenges, and the way forward, Praeger Publishing.
Content of teaching

Apple, Alphabet, Microsoft, Amazon und Facebook; five of the most valuable companies are digital platforms. This lecture provides an overview on how such platforms work, which market mechanisms are effective for achieving certain goals and how users behave on such platforms. The content is exemplified and discussed in several real-world examples and case studies in the field of sharing economy (e.g., airbnb), finance (e.g., social trading) and crowdsourcing (e.g., kickstarter).

Workload

Präsenszeit: 28,5 Stunden

Vor- /Nachbereitung: 80 Stunden

Prüfung und Prüfungsvorbereitung: 26,5 Stunden

Aim

The students

  • understand business models, network effects of digital platforms and learn about different types of markets and market designs. Students know about the latest trends in practice and research in the field of platform economy.
  • are able to categorize and analyze digital platforms.
  • are able to analyze and critically reflect platforms and market designs based on empirical studies. They can deduce recommended actions and reflect on them also against a social background (platform sovereignty). They are able to effectively design new platforms given a new business idea.