Information can be regarded as the "oil" of the 21th century. Building on rapidly evolving information technologies it has become the key resource for driving the transformation of organizations and society. However, the potentials of information need to be understood as well as actively managed and designed in order to create positive economic and societal impacts. The Institute of Information Systems and Marketing addresses this challenge with the vision statement:
"We create value from information"
IISM consists of seven research groups that contribute to execute this vision from different perspectives. At the core we cover the three major disciplines: information systems, psychology, and marketing.