IISM Events
Research Talk Series on Digitalization Measuring the Effectiveness of Location-Based Advertising: A Randomized Field Experiment
Tuesday, 02 April 2019, 14:00-0:00
KD²Lab
Fritz-Erler-Straße 1-3
76133 Karlsruhe
Fritz-Erler-Straße 1-3
76133 Karlsruhe
Speaker
Prof. Dr. Martin Spann
Ludwig-Maximilians-Universität München (LMU München)
Prof. Dr. Martin Spann
Ludwig-Maximilians-Universität München (LMU München)