IISM Events

 

Research Talk Series on Digitalization Measuring the Effectiveness of Location-Based Advertising: A Randomized Field Experiment

Tuesday, 02 April 2019, 14:00-0:00
KD²Lab
Fritz-Erler-Straße 1-3
76133 Karlsruhe

PDF

Speaker
Prof. Dr. Martin Spann

Ludwig-Maximilians-Universität München (LMU München)
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