This course addresses central elements and peculiarities of pricing goods and services. The topics are below others:

  • Price demand functions
  • Concept of the price elasticity of demand
  • Key concepts of behavioral pricing
  • Decision-making areas in pricing

The assessment consists of a written exam (60 minutes) (following §4(2), 1 of the examination regulation).

The total workload for this course is approximately 135.0 hours. For further information see German version.

For further information please contact Marketing & Sales Research Group (

Language of instructionGerman

Homburg, Christian (2016), Marketingmanagement, 6. Aufl., Wiesbaden.

Simon, Hermann, Fassnacht, Martin (2008), Preismanagement, 3. Aufl., Wiesbaden.