|We create value from information.||About Us|
We do so by:
With 7 professors and associated research groups we contribute to research, education and innovation in the fields of information systems and marketing.
Prof. Dr. Andreas Geyer-Schulz, Prof. Dr. Martin Klarmann, Prof. Dr. Ann-Kristin Kupfer, Prof. Dr. Alexander Mädche (Spokesperson), Hon.-Prof. Dr. Gerhard Satzger, Prof. Dr. Benjamin Scheibehenne, Prof. Dr. Christof Weinhardt
The end of the winter semester 2022/23 also marks the successful end of this year’s Business Intelligence Systems (BIS) capstone project, which is an integral element of the BIS master lecture held by Prof. Dr. Alexander Mädche, Dr. Ulrich Gnewuch, and Jonas Gunklach. Over a period of three days, 35 students worked in 8 teams with real-world data and corresponding use cases provided by our industry partner Bosch. The capstone project is tended to empower students to collect hands-on experiences in applying Business Intelligence & Analytics (BI&A) technologies and systems to real-world data and in parallel build up transferrable skills (e.g., communication, team collaboration, etc).mehr
The journal Management Information Systems Quarterly (MISQ) was established in 1977 and is considered as the top outlet in the information systems discipline.
Starting in 2023 Alexander Maedche joins the MISQ editorial board for a term of two years. Specifically, he will contribute with his expertise in the fields of Design Science Research and Human-Computer Interaction. Further information about MISQ available here: https://misq.umn.edu/mehr
Psychology & Marketing has published a new paper titled “Brand Placements in Video Games: How local in-game experiences influence brand attitudes” by Moritz Ingendahl, Tobias Vogel, Michaela Wänke, Alexander Maedche. We investigate when and how brand placements in video games influence brand attitudes and show that evaluative conditioning and its cognitive mechanisms can be utilized to explain and predict advertising effects.
Further information is available here: https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21770mehr
We welcome Elias Müller as new team member and doctoral researcher in the human-centered systems lab of Prof. Mädche at IISM.
Elias received his B. Sc in Industrial Engineering & Management at DHBW and his M. Sc in Mathematics in Economics at KIT. His research is focused on biosignal sensor technologies in combination with machine learning and the design of user-adaptive systems.
Further information about Elias:
In cooperation with Triangel, we engage with citizens with the new format “Stammtisch: It’s not rocket science”. The next event takes place on February 1st 2023 at 5 PM. Saskia Haug will provide insights into the topic of crowdfeedback and discuss her research with the participants.
Further information about the event is available here:
We welcome Kirsten Greiner as new team member and doctoral researcher in the human-centered systems lab of Prof. Mädche at IISM.
Kirsten received her B. Sc in Information Systems from University of Stuttgart and her M. Sc in Information Systems from University of Hohenheim. Her research is focused on emotion-adaptive systems in the context of HR/recruiting.
Further information about Kirsten:
Designing Conversational Dashboards for Effective Use in Crisis Response The Journal of the Association for Information Systems (JAIS) has accepted the paper “Designing Conversational Dashboards for Effective Use in Crisis Response” co-authored by Marcel Ruoff, Ulrich Gnewuch, Alexander Maedche, and Benjamin Scheibehenne for publication. In this study, we draw on the theory of effective use to propose a theory-driven design for conversational dashboards in crisis response in the specific context of the COVID-19 pandemic.mehr
We are happy to welcome Thomas Kusterer to give a talk on digitalization at EnBW as part of our bachelor course “Information Systems” for industrial engineers on January 17th, 2023, 9.45-11.15 AM at Fasanengarten lecture hall (50.35).
Thomas Kusterer is Chief Financial Officer and Member of the Board of Management of EnBW AG.
In cooperation with Triangel, we engage with citizens with the new format “Stammtisch: It’s not rocket science”. The next event takes place on December 7th 2022 at 5 PM. Dr. Ivo Benke will provide insights into the topic of emotion processing and discuss his research with the participants.
Further information about the event is available here: https://www.triangel.space/event/stammtisch-its-not-rocket-science-2/
As part of our bachelor lecture ”Information Systems I“ Florian Riedl, Senior Vice President for Digitalization & Customer Processes at EnBW AG will provide real-world practice insights and challenges with regards to digitalization and customer processes. The talk takes place on December 8th 2022, 2-3.30 PM in the Tulla lecture hall (building 11.40).
We invite all interested students to join this interesting talk!
The International Journal of Human - Computer Studies (IJHCS) has accepted the paper “Ladderbot - A Conversational Agent for Human-like Online Laddering Interviews” co-authored by Tim Rietz and Alexander Maedche for publication. In this study we propose and evaluate Ladderbot, a text-based conversational agent (CA) capable of facilitating human-like online laddering interviews. We find that participants interacting with Ladderbot in average produce twice as many and about 30% longer answers.mehr
The research groups of Professors Mädche, Satzger, and Weinhardt will be represented with 10 papers at the International Conference on Information Systems, which will take place in Copenhagen in December. Congratulations to all authors!mehr