Institute of Information Systems and Marketing (IISM)

Institute of Information Systems and Marketing (IISM)


Welcome

We create value from information.   About Us

We do so by:

  • developing methods to generate insights about organizations and customers from small and big data
  • generating empirical knowledge of individual and group behavior in markets
  • designing digital systems for organizations and the society
  • shaping the digital transformation of organizations and society.
 

With 7 professors  and associated research groups we contribute to research, education and innovation in the fields of information systems and marketing.

IISM Directors

Prof. Dr. Andreas Geyer-Schulz, Prof. Dr. Martin Klarmann, Prof. Dr. Alexander Mädche (Spokesperson), Prof. Dr. Gerhard Satzger, Prof. Dr. Christof Weinhardt, Prof. Dr. Benjamin Scheibehenne  

IISM
Distinguished Paper Award on 28th IEEE International Requirements Engineering Conference

Tim Rietz from the Institute of Information Systems and Marketing (IISM)) and his co-authors from the University of Auckland, James Tizard, and Kelly Blincoe have received a distinguished paper award at RE 2020 for their paper “ Voice of the User: A Demographic Study of Software Feedback Behaviour “.

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Smart Microgrids as a Service – Ein Serviceprodukt für lokale Energiemärkte
Smart Microgrids as a Service - Ein Serviceprodukt für lokale Energiemärkte

Das Projekt Smart Microgrids as a Service (SMaaS) basiert auf einer Zusammenarbeit verschiedener industrieller Partner und Forschungseinrichtungen und baut auf dem Landau Microgrid Project (LAMP) auf. LAMP stellt die erste Umsetzung eines lokalen Energiemarktes in Deutschland dar. Die in dem Projekt gewonnenen Erkenntnisse sollen im Projekt SMaaS dazu genutzt werden, das Thema lokale Energiegemeinschaften zu einem innovativen Geschäftsmodell weiterzuentwickeln, das einen Beitrag zur Umsetzung der Energiewende leistet.

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Successful PhD defense by Peyman Toreini
Successful PhD defense by Peyman Toreini

Peyman Toreini successfully defended on September 2nd 2020 his PhD thesis titled “Designing Attentive Information Dashboards with Eye Tracking Technology“. He convinced the examination committee (from left to right on the picture: Prof. Dr. Petra Nieken, Prof. Dr. Andreas Oberweis, Prof. Dr Alexander Mädche, Prof. Dr. Rudi Studer) with his research. We congratulate Peyman Toreini for the successful defense!

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DFG Individual Research Grant “Advertising over Time: Interactive Machine Learning for Image Data Analysis“
DFG Individual Research Grant "Advertising over Time: Interactive Machine Learning for Image Data Analysis"

The Research Group of Prof. Mädche has received a DFG individual research grant titled “Advertising over Time: Interactive Machine Learning for Image Data Analysis“. The research project is carried out in cooperation with the University of Mannheim, Business School, Prof. Stahl. The overall objective of the project is to understand the evolution of advertising over time based on image data. Specifically, we will design an interactive machine learning (IML) system that provides scalable means to analyze large volume of image data to be studied to a period of more than 150 years.

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KD2
KIT Future Fields funding for KD²Ex - Karlsruhe Decision and Design Experimentation Ecosystem

Prof. Christof Weinhardt (IISM), Prof. Alexander Mädche (IISM), Prof. Petra Nieken (IBU), Prof. Benjamin Scheibehenne (IISM), Prof. Nora Szech (ECON), Prof. Melanie Volkamer (AIFB), and Prof. Alexander Woll (IFSS), have jointly received funding for building the Karlsruhe Decision & Design Experimentation Ecosystem (KD²Ex). The financial support from a call for an instrumentation funding program within the university of excellence measure KIT Future Fields enables new forms of participatory research: Digital Citizen Science with a focus on the area of "Wellbeing at Home".

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JCB
New Publication in the Journal of Consumer Behavior: Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness

The Journal of Consumer Behavior published a research paper by Moritz Ingendahl, Dennis Hummel, Alexander Maedche, and Tobias Vogel

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DSS
New Publication in DSS: "Novice Digital Service Designers' Decision-Making with Decision Aids — A Comparison of Taxonomy and Tags"

The Decision Support Systems (DSS) journal published a research paper by Xuanhui Liu, Karl Werder and Alexander Maedche.

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Successful PhD defense by Ulrich Gnewuch
Successful PhD defense by Ulrich Gnewuch

Ulrich Gnewuch successfully defended on June 4th 2020 his PhD thesis titled "Social Cues in Human-Chatbot Interaction“. We congratulate Ulrich Gnewuch for the successful defense!

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Neuro
Dr. Hermann Zemlicka Award for Most Visionary Paper

Moritz Langner, Peyman Toreini, and Alexander Maedche have received an award at the NeuroIS Retreat 2020 for their paper „Attention Board: A Quantified-Self Dashboard for Enhancing Attention Management with Eye-Tracking“

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electronic markets
"Paper of the Year" - Award 2019

We are happy to announce, that the journal Electronic Markets has presented IISM Director Prof. Dr. Christof Weinhardt with the 2019 “Paper of the Year” – Award. This award commends his research on “Designing a robo-advisor for risk-averse, low-budget consumers”. We congratulate Prof. Dr. Weinhardt and his co-authors Dr. Verena Dorner, Dr. Dominik Jung and Hakan Pusmaz to this honor.

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two open
Two open PhD Scholarship positions in the "Karlsruhe Citizen Experimentation" initiative

Within the new strategic IISM initiative "Karlsruhe Citizen Experimentation" we plan investigate innovative Citizen Science approaches within large-scale field experiment.

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image
New Publication in DSS: The effect of interactive analytical dashboard features on situation awareness and task performance

The Decision Support Systems (DSS) journal published a research paper by Mario Nadj, Alexander Maedche, and Christian Schieder.

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